
Buyer's Guide
Non-Basmati Rice from India: Varieties, Processing and What to Check
Non-basmati rice covers a wide range of varieties and processing methods that get compressed into a single line item on many quotes — but “rice” isn't a specification any more than “spices” is. This guide covers what actually varies between the common export varieties, and the one compliance detail — government export policy — that matters more for rice than for almost anything else in this catalogue.
Raw vs. Parboiled — The Processing Decision That Changes Everything
Before variety, the more fundamental choice is processing method. Raw milled rice is milled directly from paddy with no pre-treatment, producing the familiar white appearance most buyers expect. Parboiled (boiled) rice is partially steamed in the husk before milling, which pushes some nutrients from the bran into the grain, produces a firmer texture after cooking, reduces breakage during milling, and extends shelf life — but also gives the grain a slightly yellowish tint and a different aroma and texture than raw rice.
These aren't interchangeable, and a buyer expecting raw white rice who receives parboiled stock (or the reverse) will notice immediately on cooking, not just on inspection. Specify processing method explicitly, not just variety.
Sona Masoori, Ponni, and IR 64 — What Actually Differs
- Sona Masoori — a medium-grain, lightweight, low-starch rice grown mainly in Andhra Pradesh and Telangana; widely preferred in South Indian households and among the South Asian diaspora for everyday cooking.
- Ponni — a short-to-medium grain variety grown mainly in Tamil Nadu's Cauvery delta region; a staple choice for idli, dosa batter and everyday Tamil cooking, valued for its texture when cooked.
- IR 64 — a high-yield, long-slender grain variety grown widely across South and Southeast Asia; one of the most heavily traded rice varieties globally, available in both raw and parboiled form, and a common choice for bulk wholesale buyers rather than a specific regional cuisine.
If your end market has a strong variety preference (South Indian grocery retail, for example, skews toward Sona Masoori or Ponni specifically), naming the variety rather than accepting “non-basmati rice” generically avoids a mismatch that only surfaces once your customers are cooking with it.
The Numbers That Matter
| Parameter | Typical Range |
|---|---|
| Moisture | ≤ 14% |
| Broken grains | ≤ 5%, grade-dependent |
| Average grain length | Variety-dependent — confirmed per lot |
| Foreign matter | ≤ 0.5% |
| Damaged / discoloured grains | ≤ 1% |
Broken grain percentage is worth checking closely — rice is commonly sold at a discount by broken percentage (5% broken, 25% broken, and 100% broken rice are effectively different products at different price points), so confirm which grade you're actually being quoted rather than assuming “broken rice” means one standard thing.
Why Export Policy Confirmation Isn't Optional
Unlike most of the products in this catalogue, non-basmati rice exports from India are subject to government export policy that has changed at short notice in recent years — including restrictions, minimum export prices, and export duties applied to specific categories at specific times. This isn't a hypothetical risk to discount; it's an active variable that any credible supplier will confirm against the current policy before accepting an order, not after.
Treat any rice quote as provisional until the supplier confirms it against the prevailing export policy at the time of shipment — a supplier who quotes rice availability with total certainty regardless of current government policy is glossing over a real constraint rather than managing it.
MOQ and Packaging
Rice is typically supplied in small retail packs (1–10 kg) for direct retail buyers, bulk PP bags (25–50 kg) for wholesale and food-service buyers, and jute bags on request, with a first order commonly sized around a full container load given the product's lower per-kg value relative to spices. See our MOQ and container load guide for how packaging format changes minimum order economics.
Related Reading
Buyer's Guide
MOQ and Container Loads for Spice & Agri Exports
How MOQ actually works for Indian spice and agri exports — LCL vs FCL, bag sizes, container yield math, and how packaging changes your minimum order.
Buyer's Guide
Incoterms for First-Time Spice Importers
A plain-language guide to FOB, CFR, and CIF for spice importers from India — what each term includes, and why the same price can mean different costs.
Product
Non-Basmati Rice
Non-basmati rice exporter from India — Sona Masoori, Ponni and IR 64
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