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Chilli SHU and ASTA Colour Explained

Chilli SHU and ASTA Colour Explained

Heat and colour are the two numbers that define a chilli specification, and buyers often treat them as one. They are independent measurements. This guide explains what each measures, how it is tested, and how to write both into an order.

Written by Raju Y. · Reviewed

Sourcing this product? See our Dry Red Chilli product page for specifications, HS code and MOQ.

What SHU Measures

Scoville Heat Units (SHU) measure the pungency of chilli, based on the concentration of capsaicinoids, the compounds behind the heat sensation. A higher SHU means a hotter chilli.

The original Scoville method used a human taste panel and repeated dilution. It has largely been replaced by HPLC (high-performance liquid chromatography), which measures capsaicinoid concentration directly and converts it to an SHU-equivalent figure. HPLC results are generally more consistent and repeatable than a taste panel.

What ASTA Colour Value Measures

ASTA colour value is a standardised method, developed by the American Spice Trade Association, for measuring the extractable red colour of chilli and paprika, expressed as a number. A higher value generally means a more intense red colour extract.

Buyers sourcing for colour-sensitive uses, such as oleoresin extraction, food colouring, or products where appearance sells, commonly specify a minimum ASTA value.

They Are Independent

Colour and heat do not move together. A chilli can be high in colour and moderate in heat, or the reverse, so a high ASTA value does not mean a hotter chilli and a high SHU does not mean a redder one.

If both matter to your product, specify each separately and do not let a supplier answer one with the other. Our Guntur sourcing guide and our Teja guides show how colour and heat figures are read for those varieties.

Specifying Them Properly

  • Ask for SHU as a range, with a minimum and a maximum, not a single number. Pungency varies by variety, growing conditions and even within one harvest.
  • Ask for ASTA as a minimum value, or a range if your product is sensitive to over-colour.
  • State which lab and method will be used to verify each, and which sample it is drawn from.
  • Say whether the figure applies to the whole or ground chilli as supplied, or to a downstream product such as an oleoresin, since these are measured differently.
  • Do not rely on a variety name in place of a tested figure. Two lots of the same variety can test differently.

Getting the Numbers on Your Lot

Ask for both figures on the actual lot, on a Certificate of Analysis, before shipment. That way a later dispute is about a number in a report rather than about a description. Our certificate of analysis guide covers what to check on the report itself.

Frequently Asked Questions

Does a higher ASTA value mean a hotter chilli?
No. ASTA measures colour extract intensity, not pungency. Colour and heat are independent, so a high-ASTA chilli is not necessarily high-SHU, and the reverse.
How is SHU tested today?
Mostly by HPLC, which measures capsaicinoid concentration directly and converts it to an SHU-equivalent figure, replacing the original taste-panel method because it is more consistent and repeatable.
Should I specify SHU as a single number?
A range is usually better, with a minimum and maximum, because pungency varies by variety, growing conditions and within a harvest. Agree the lab and method in advance.

This guide is general orientation for buyers, not legal, customs or regulatory advice. Requirements change and vary by product, origin and importer type — confirm current rules with your own customs broker or compliance contact before relying on anything here for an actual shipment.

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